The mission of SDJ Sports is to become the number one choice for online consumers seeking quality sports products. We aim to supply at market leading prices and deliver a slick service. Offering friendly, expert advice and only selling products the staff would use themselves, our ultimate goal is simple - to become your local sports shop online. 

Our Story

SDJ Sports was founded in 2012 by Steve Gill, Dominic Coates and Joe McNeice - three sports retail business professionals and keen sports enthusiasts who shared a common vision - to offer quality sports brands at all price points to worldwide customers using the latest technology available to them and to fully utilise their combined years of experience and supplier relationships in the sports retail sector. As such, you may have already worked out that our trading name comes from the founders' initials!

We initially began trading on the eBay platform, launching with about 20 products. Within three months and after a lot of hard work, SDJ Sports had become "Top Rated" sellers on the eBay platform and achieved "Titanium Power Seller" status. By autumn of 2013 we had also opened an amazon store and were launching our first website. The website has been a successful addition to our sales channels giving customers more information and contact options than we had previously enjoyed.

SDJ Sports also recently invested in a fully integrated warehouse management software system, which is used by one of the UK's largest high street and online retailers. We made this investment in order to make dispatch as slick as possible. The system integrates all our orders from around the world into one place, from all our selling markets and this means we have a competitive advantage when it comes to getting your order to you as soon as we can. 

Our Team

The team at SDJ Sports is something we are particularly proud of. We employ a highly experienced and skilled workforce with every member of staff being up to speed on the latest products, technology and trends. Every member of the team has been handpicked for their skill set and have a passion for sport, having worked within sports retail prior to SDJ. Our workforce consists of a warehouse team for picking and packing orders, product managers to ensure all our products and brands are represented in the best possible format and customer care representatives to deal with any customer query as fast as possible.

The founders and management team at SDJ Sports consists of Managing Director Steve Gill, Operations Director Dom Coates and Finance Director Joe McNeice, who together have over 50 years of collective experience in sports retail. All three, bring an unparalleled wealth of knowledge to the SDJ table, always striving to offer unbeatable customer service and sound expert advice to customers both old and new.

The SDJ Sports team wouldn't be complete without the two office dogs Benji and Chip, who make sure there is always an upbeat and friendly atmosphere in the office. These doggies play an important role in formally greeting postal service staff, customers who pop into the office and keeping tabs on the staff when needed.


Customer satisfaction is very important to us and the feedback we regularly receive on eBay and Amazon is testament to the priority we place upon our customer communication and relationships. We believe that our business will stand the test of time based on the service we offer our customers. We encourage customers to contact us and become comfortable before making a purchase. To enable this, we have a full-time customer service team aiming to respond to queries even during weekends when we are not open. This is done from a passion to give the service levels we would want if we were a customer.

The latest iteration of our website, which you are viewing now, was the product of over a year's hard development. We hope you like the new layout and ease of navigation and hope you find what you are looking for.

Please sign up to join our newsletter which you can find on our homepage and you will become the first to know about new products, special offers and sale items. Also, please take the time to check out our blog and Facebook page for info on new products at SDJ Sports, instructional and testing videos, interesting and entertaining posts on sports related subjects.


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